My Portfolio

Welcome to my digital marketing portfolio!

Below are some recent examples of my work.

Hobbycraft

Social Media Management

I’ve provided ongoing support to Hobbycraft UK to manage their vibrant social media presence on Instagram and Facebook, which together reach over 770K followers. This project involves crafting engaging captions, generating fresh content ideas, and conducting in-depth reporting and competitor analysis. Additionally, I contribute to the strategic development of their social platforms, ensuring that each post aligns with their brand goals and drives meaningful engagement. This work is facilitated through Bedrok Marketing Agency.

Platforms used: Sprout Social Software

Laura Green Yoga

Marketing Management

Responsible for the email marketing management and overall marketing strategy for Laura Green Yoga, including the successful launches of yoga teacher courses (both online and in-person), UK and international retreats, astrology course and 1:1 coaching calls—all sold out ahead of schedule. Managed the campaign calendar, launched a new podcast, and created graphics using Canva. Oversaw weekly Facebook and Instagram management to ensure a consistent and engaging online presence.

Platforms used: Canva, Meta Business Suite, Later.com Facebook, Instagram, Spotify & Apple Podcast.

L'oreal Partner Shop

E-Merchandiser

Responsible for the digital brand strategy of L'Oréal Professionnel and day-to-day management of the website. Designer and project manager for a series of website innovations including: website renovation, hair salon locators, rating & reviews, subscription scheme and a new loyalty scheme.

Platforms used: Salesforce Commerce Cloud, Google Analytics, SessionCam, Yieldify, internal sales reporting databases.

Recognized as a L'Oréal Global Digital Awards Competition WINNER for a fully integrated omnichannel brand marketing strategy.

Winchester Distillery

Marketing Manager (6 month contract)

Managing the strategy and seamless execution of Winchester Distillery’s marketing initiatives. This includes overseeing social media and social advertising campaigns, orchestrating email marketing efforts, managing website operations and updates (Shopify & Amazon), orchestrating omnichannel marketing campaigns, and optimizing Google Ads while leveraging insightful analytics to drive results.

Platforms used: Shopify Commerce, Shopify Email, Klayvio Email, Amazon, Google Analytics, Google Ads.

Results in 6 months:

+450% social media reach

+ 20% store sessions

+45% CVR

+26% sales

Laptop showing distillery ecommerce project

Twisted Nose Gin

Marketing Manager (6 month contract)

Design & execution of Twisted Nose Gin marketing activites. This includes overseeing social media and social advertising campaigns, orchestrating email marketing efforts, managing website operations (Shopify & Amazon) and orchestrating omnichannel marketing campaigns.

Platforms used: Shopify Commerce, Shopify Email, Klayvio Email, Amazon, Google Analytics, Google Ads.

Laptop and phone showing marketing design projects

Clink & Drink Mobile Bars

Brand Design & Activation | Social Media Management

Full brand design project + ongoing marketing management:

Logo design
Brand design (look, feel, tone, guidelines)
Social media setup & management
Website design & management (here)
Menu design
Brochure Design
Magazine advert design

Platforms used: Wix, WordPress, Canva.

Image showing a postcard, leaflet and website design

YES Hampshire

Brand Design & Activation | Marketing Coaching

Full brand design project, including:

Logo design
Brand feel workshop & design (tone of voice, values, colours, etc)
Email marketing setup and coaching
Social media setup & coaching
Marketing material design
- Event flyers
- Event presentation templates
- Roller banners
Merchandise design
- T-shirts/Uniform
- Pens

Platforms used: MailChimp, WordPress, Canva.